Camera verification (including personalized document matching) is becoming common through the print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it's quite simple procedures to upgrade the unit.
The move towards computerized verification comes from two major trends within the market:
1 - An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that tell you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a certain audience. Such printed documents are far more expensive to produce and they also include more personalized information 먹튀사이트. This trend makes it important to ensure each prospect receives the best material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the task running throughout your mailing equipment and binding machines.
Probably the most traditional approach to verification is ensuring that customer statements have successfully exited a bag inserter. This can be a simple matter of reading a consecutive number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a record is removed or if there is a "double-feed", the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within a bag, matching a personalized document to the pre-printed address on the outside of a bag, or matching charge cards or gift cards to personalized carriers.
But camera verification systems may now do this much more. Newer trends for output verification include:
Checking to ensure there are no blank documents. This will happen throughout the printing process, but a camera can detect a bare sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backwards? A camera system can detect this and stop a folder or various other little bit of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to complement an outer document that's also personalized, it's much simpler to print the exterior material "on the fly" rather than pre-printing and matching.
They're only the tip of the iceberg. Camera verification has become a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the cost for such camera verification equipment has fall substantially in the past years. To begin verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.